In today’s challenging economy, consumers are still spending, but where and how they allocate those dollars is shifting quickly. The challenge for retailers is that most of the data they rely on only confirms a trend after the window to act on it has already begun to close. In this webinar, we’ll dig into real spending patterns and explore:
Why the “trade-down” story is more complicated than it seems — and who’s really driving it (it may not always be who you’d expect)
How premium spending is shifting in subtle but important ways — more trips, different baskets, same brands
Where discretionary pullbacks show up first — and the early signals that predict what’s coming next for your category
What separates retailers who react from those who anticipate — and how layering transaction data into your toolkit changes the game
Whether you’re in finance, merchandising, strategy, or marketing, you’ll walk away with a better read on today’s consumer economy and its nuances.