For years retail innovation has focused on ecommerce. But today the store is once again at the center of transformation, with three-quarters of grocery shoppers still preferring to do their primary shopping in person. But while the shopping trip may be physical, digital still shapes the entire journey, with 77% of shoppers digitally engaging before they arrive, and 71% while they’re in the store. That means retailers are under pressure to deliver a seamless customer journey, all while improving labor productivity and operational efficiency. Connected technology is becoming the bridge between those priorities. This webinar will explore: Why the store remains a retailer’s greatest competitive advantage How digitally engaged shoppers are redefining the in-store experience The role of technology in great customer experiences and more efficient store operations
