Every day, the average person is bombarded by up to 10,000 commercial messages, yet our biological capacity to process information hasn’t changed in millennia. For senior marketing leaders, the challenge is clear: The more we try to reach the customer, the more we risk pushing them away. In an era of digital abundance, volume is no longer a virtue—it’s a source of friction. Check out the full report from Braze and Cowry to understand how the precision of AI and the insights of behavioral science are redefining the relationship between brand and consumer, including: Why marketing needs to support decisions, not just drive persuasion How AI-enabled personalization works, and when it may backfire, through a behavioral science lens Practical ways to scale personalization with a human touch without eroding performance or trust
