What Experiential Retail Looks Like in 2026

Retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.Included in this trendlineDick’s, like many vacationers, is spending the summer in the Hamptons Why marketers must rethink loyalty as AI reshapes consumer connections Puma debuts AI concierge at Las Vegas store

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