This infographic explores payment and rewards strategies that help retailers engage non-prime shoppers, boost loyalty, and capture untapped revenue opportunities. Non-prime consumers represent a significant and highly engaged segment of today’s retail market. They shop frequently, prioritize value and make most of their purchases in everyday categories like grocery, discount and big-box retail. Yet many retailers struggle to connect these shoppers with payment and rewards experiences designed for how they actually manage money. When customers default to payment methods outside your ecosystem, you lose more than transaction volume. Competitors gain valuable purchase insights, build stronger rewards relationships and influence future buying decisions. Download The Non-Prime Opportunity Index 2026 to explore why debit remains the preferred payment method for many non-prime consumers and the factors that influence payment choice beyond rewards. You’ll also learn: How payment experiences affect customer retention and repeat visits Opportunities to increase approvals, loyalty and lifetime value Practical ways to better align credit and rewards offerings with customer behavior
