PayPal commissioned Forrester Consulting to conduct an independent Total Economic Impact™ (TEI) study – interviewing seven global merchants across retail, e-commerce, and software to quantify the real-world financial impact of PayPal Checkout. The result: a clear, data-backed picture of what streamlined checkout delivers at scale. Every abandoned cart, declined transaction, and lost sale has a real cost. For merchants navigating rising customer expectations and growing checkout complexity, the difference between friction and flow directly impacts revenue. Key findings include: 145% ROI with payback in under 6 months 150% relative uplift in cart conversion rate 20% improvement in customer retention 15% AOV lift driven by Pay Later transactions $32.5M in total benefits over three years for a composite $2B retailer Download the full study to explore the complete cost and benefit analysis, risk-adjusted financial model, and framework to evaluate the potential impact for your own organization.
