Generate more pipeline with less budget. That’s the mandate for many B2B SaaS marketing teams in 2026. Incentive programs offer a practical way to meet the challenge by tying spend to specific actions. In a survey of B2B tech marketing leaders, Tremendous found that roughly 60% of teams run incentive programs to book demos, drive referrals, activate partners, and generate customer reviews. But the data also revealed that many teams are still leaving pipeline on the table. Fewer than 28% treat incentives as a critical part of their strategy, while manual processes and fragmented tools make programs harder to scale. This guide covers what’s working, what’s not, and how to close the gap. Download it to learn: A step-by-step framework for launching and piloting your first incentive program How to measure incentive ROI and which metrics are underused Tips for reducing operational barriers across programs Best practices for sending marketing incentives internationally
