Podcasting just had its coming-of-age moment and most advertising playbooks haven’t caught up. Audacy’s latest State of Audio: The New Rules of Podcast Advertising, reveals why the old assumptions about reach, influence, and ROI no longer hold. Turns out audiences are skipping ads everywhere except…in podcasts. And there’s a hidden segment of listeners your other channels can’t reach at all. Inside, you’ll find the data behind claims like: The surprising trust gap between podcast hosts and social media influencers How brands are moving beyond the 60-second spot into full creator ecosystems The ROI number that’s making CMOs rethink their media mix entirely Podcasting isn’t the experimental budget line anymore, it’s the channel outperforming expectations
