The Future of B2B Buying Groups in 2026
More than with a better rep or a promising product, vendors win deals in 2026 by mapping and engaging the entire B2B buying committee before evaluation, where every stakeholder influences the buying decision. Most B2B teams believe that an individual champion makes enterprise purchasing. They stop after sending a sequence to one prospect, routing a […]
Unum MarketView Report: Navigating the rapidly evolving leave landscape
In each quarterly marketview report, Unum explores different topics around employee benefits and workforce solutions. In this report, Unum tracks a growing shift in focus from employee retention to workplace productivity, with impacts on both new and existing HR trends. This report focuses on the challenges of leave management, the lasting impact of leave on […]
The Future of Manufacturing
This comes as good and bad news for most manufacturers. With a new era of manufacturing, driven by cutting-edge technologies and next-generation best practices, comes exciting opportunities to innovate, grow, and redefine a company. But it also comes with new obligations, increased complexity, and unfamiliar challenges, along with plenty of growing pains. Regardless of whether […]
A Perfect Harmony: How A2Z Events Enhanced Midwest Clinic’s Annual Event
To address their unique needs, The Midwest Clinic transitioned from using Cvent to A2Z Events’ Registration Tech platform. Initially leveraging A2Z’s exhibitor management services, they recognized the need for a more integrated solution and signed on for A2Z Events’ Registration Tech platform. This decision brought together attendee registration and exhibitor services into a seamless, consolidated […]
What 300+ travel executives told us about payments and growth
The findings reveal a significant gap: while 90% say payments infrastructure is key to growth, only 23% have integrated systems. With AI-driven commerce on the horizon, this disconnect is important to address. Download this report to learn what executives are prioritizing this year, what’s impacting customer experience, and why unified payment systems are important for […]
Inside HCP Decision-Making – The 2026 Access Landscape
Welcome to the new normal: fewer reps, higher expectations, and patients who come prepared. How do your target healthcare providers (HCPs) really want to interact with your brand when it comes to market access? In 2026, the answer is more nuanced than ever. As gatekeeping tightens and HCPs see fewer pharmaceutical reps each week, every […]
3 questions to ask your fleet management solution provider
But how do you ensure your fleet management solution provider can provide that data and help you manage it? It all comes down to their answers to these three simple questions.
Scaling Provider Enrollment: A Framework for Health Systems
Provider enrollment and credentialing is at the epicenter of the challenge in meeting demand for care: it can take up to 120 days to complete for a single provider. The process is often manual, fragmented across departments and dependent on disappearing institutional knowledge as roles in credentialing and provider enrollment departments are blended. Treating credentialing […]
The Hidden Costs of Fragmented Fulfillment
This playbook explores the complexity of omnichannel fulfillment and how brands must rethink the connection between fulfillment and growth to succeed. To reach their target retail consumer, today’s ecommerce brands rarely sell through one channel. But while each unique channel unlocks new revenue streams, each also introduces added fulfillment complexity into the brand’s logistics operation. […]
Stop Chasing Charts for Risk Adjustment
Health plans now request a chart pull for more than 60% of Medicare Advantage members each year to document diagnoses needed for risk adjustment. That process is cumbersome, costly and a source of provider abrasion. Given the growing volumes of clinical data that plans receive, it is also increasingly unnecessary. In fact, what plans receive […]