Activating Underpenetrated HCP Segments in Biopharma
Engagement with healthcare providers (HCPs) is critical for market success. How to effectively engage is shifting, including the use of hybrid, data-driven sales calls and AI. The use of Contract Sales Organizations is also on the rise, with an approach that expands the pipeline of potential prescribers and offers biopharma companies a faster, more flexible […]
2026 Manufacturing Trends Reshaping Life Sciences:
Join this MasterControl hosted webinar to explore how life sciences manufacturers are rethinking operations to stay competitive in 2026, with a strong focus on connectivity, intelligence, and adaptability. A central theme is the elimination of operational silos through unified digital threads that link manufacturing execution, quality, and supply chain systems. By integrating these traditionally separate […]
How Ambient AI Supports Rural Health Transformation
A care partner for the full clinical day This guide explores how ambient AI can help rural healthcare organizations address some of their most pressing challenges, including workforce shortages, clinician burnout, financial pressures, and limited access to care. It examines the growing role of AI-powered clinical documentation tools in supporting rural health transformation initiatives and […]
From Managing Illness to Building Health
The Next Evolution in Healthcare Benefits Chronic disease is getting worse, and healthcare costs keep climbing. Yet most organizations continue to respond the same way, adding point solutions to an already crowded portfolio that fail to move the needle on population health or ROI. There’s a better path forward. In our latest white paper, From […]
Why Biopharmas Must Stop Burning Millions on Separate CRMs and MDMs
Biopharma companies often have separate CRM & MDM systems. This creates duplicate costs, sync delays, fragmented HCP/HCO data, manual reconciliation, and added complexity as AI apps are introduced. This whitepaper explains how a unified AI CRM x Zero-Copy MDM platform can help biopharma teams reduce cost, improve data quality, and scale commercial execution with greater […]
Rethinking Wellness Solutions for Better Health Outcomes
As wellness point solutions multiply, HR leaders have more choices than ever when designing employee-facing health benefits. But are these platforms actually lowering healthcare costs and improving employee health? Many wellness platforms overlook the clinical drivers of obesity, one of the leading causes of chronic disease. While “healthy living†apps that focus on lifestyle changes […]
Texas Children’s Hospital Unlocks $14M in Annual Drug Savings by Automating Pharmacy Inventory
Millions of dollars in high-cost medications were going unused or expiring at Texas Children’s Hospital — until a new approach to inventory visibility transformed pharmacy operations. This case study explores how RFID-enabled inventory management and real-time insight into stock levels and expiration dates helped pharmacy teams act faster, reduce waste and make smarter inventory decisions. […]
Unlocking the Power of Bidirectional Data Exchange Between Payers and Providers
Learn how health plans and providers can overcome interoperability barriers, automate connectivity across disparate systems, and scale multi-point data exchange to improve operational efficiency, care collaboration, and workflow efficiency. Healthcare organizations continue to face mounting pressure to exchange timely, accurate data across the care continuum. Yet many payer-provider integrations still rely on costly, difficult-to-scale point-to-point […]
68% of Medtechs Aim to Reduce Manual Processes to Drive Site Collaboration
The 2025 Veeva MedTech Clinical Benchmark reveals how the medtech industry approaches trial execution and data management. While organizations prioritize digital solutions to simplify workflows, significant opportunities remain to improve efficiency. Key findings include: 72% plan to invest in AI and machine learning 58% are prioritizing data collection and cleaning 42% identify site set up, […]
LifeNet Health Cuts Study Build Time by 58% with Veeva EDC
Read the customer story to learn how modernizing clinical data management drives measurable business impact for LifeNet Health. LifeNet shares how to: Accelerate product time-to-market by reducing study build time by 58% Decrease monitoring costs by one-third through streamlined digital workflows Improve audit readiness and ensure data integrity for global regulatory submissions Increase operational efficiency […]