Emerging data strategies to strengthen direct patient engagement
Direct-to-patient (DTP) programs are changing how pharmaceutical companies connect with patients, healthcare providers and caregivers. As adoption accelerates, companies have new opportunities to develop trusted relationships, personalize engagement and enhance treatment access through responsible, data-driven marketing. Join us for a discussion on how pharma marketers can leverage privacy-compliant data strategies to engage the right audiences, […]
Defending High-Stakes Pharma and Healthcare Supply Chains
This playbook explores four ways pharma manufacturers can proactively protect their supply chains from cargo theft syndicates. Cargo theft syndicates are increasingly targeting pharmaceutical shipments that move high-stakes, life-saving products, which can cause a direct threat to patient safety and add up to millions of dollars in losses. This playbook outlines why pharma cargo is […]
How Pharma Can Use Behavioral Science to Balance Global Strategy with Local Relevance
Global consistency or local relevance? For pharma organizations developing digital health and patient support programs, achieving both has become one of the industry’s biggest strategic challenges. While global strategies provide consistency, strategic alignment, and compliance, their real-world success depends on how well they adapt to the structural, cultural, and behavioral realities of local healthcare systems. […]
Why Breakthrough Science Still Needs Breakthrough Execution
This playbook explores how clinical trial sponsors can modernize collaboration from site selection through activation and ongoing site engagement. The clinical trial industry has long recognized the problems in sponsor-site collaboration. The next phase for faster trials is execution, and the many challenges sponsors face are rooted in manual processes for site engagement or reliance […]
The Next Chapter in Pharmaceutical Logistics
Pharmaceutical supply chains are no longer differentiated by real-time visibility to better monitor the location and temperature of their shipments. Today, that’s standard practice. This webinar brings together experts from EF Healthcare, Tive, and Supply Chain Dive to discuss how pharmaceutical logistics is evolving beyond tracking, the growing role of automation, and how supply chain […]
From Vaccine Inventory Burden to Bottom-Line Boost: A Practice Transformation Story
For over 85 years, Arkansas Pediatric Clinic has been a trusted name in pediatric healthcare. Managing their vaccine program was draining resources and limiting growth until they made one strategic decision that changed everything. In February 2024, APC partnered with VaxCare to reimagine their vaccine management approach. The results? Doubled profits, enhanced operational efficiency, and […]
Real-Time 3D: Reshaping the Clinic of the Future with AI Power
The clinic of tomorrow is taking shape today. Real-time 3D visualization is transforming how clinicians interpret complex medical imaging, moving from flat, 2D scans to immersive, interactive anatomical models that accelerate diagnosis, improve surgical planning, and elevate patient understanding. But unlocking this evolution demands purpose-built technology. The convergence of Dell Pro Precision workstations, NVIDIA RTX […]
Voice API at scale: 13 questions to ask
Most teams don’t reevaluate their Voice API provider until something breaks, a billing surprise, a slow incident response, or latency that shows up in production but not in the demo. By then, the cost of failure has usually been adding up for months. These 13 pointed questions, split across network, engineering, and compliance, help you […]
How University Hospitals Boosted Appointment Conversions 300% with Conversation Intelligence
University Hospitals had no reliable way to tie phone calls to marketing spend or appointments—until it implemented Invoca. The health system cut total call duration by 50%, increased conversion rates by 300%, and saved its marketing team 40 hours a week. Learn how conversation intelligence helped University Hospitals deliver a more personalized, efficient patient experience.
Delivering Complex Clinical Trials at Scale
Today’s clinical trials demand more than operational excellence — they require smarter designs, stronger collaboration and the ability to execute increasingly complex studies at scale. Fortrea is helping sponsors navigate this evolving landscape by delivering complex phase III clinical trials at scale while leveraging innovative technologies, adaptive methodologies, and deep therapeutic expertise to accelerate development […]