The messaging protocol known as Rich Communication Services (RCS) is taking off in the US and transforming how companies interact with customers. But for those whose A2P messaging is a growing pillar of their business may be missing out on better performance, service and cost savings because they don’t understand the complex RCS ecosystem. But with the right playbook, navigating the process can be easier. Join us to talk with Vibes experts Joe Catrambone, SVP of Product Management & Rob Charney, VP of Messaging Operations & Carrier Relations to discuss RCS, its common pain points and how to overcome them. They’ll provide actionable insights based on their experience working with CPaaS providers, wireless carriers, Google, and Apple. What you’ll learn: What RCS is and its role in the ecosystem of modern messaging The benefits of launching RCS with a Tier 1 aggregator and how they can get you live in market in weeks The general requirements and process to provision and launch RCS messages
