A co-branded playbook from Shep Digital Solutions and C-Store Dive As fuel margins tighten and competition intensifies, convenience store retailers are turning to on-premise digital technology to drive in-store traffic, increase basket size, and grow profitability. This playbook explores how leading C-stores are using coordinated digital screen networks to deliver the right message at the right time, from the fuel dispenser to the point of sale. Key topics covered: Why on-premise digital experiences are a competitive differentiator How 61% of consumers purchase items featured on in-store digital screens The power of unified content management across all digital touchpoints How retail media networks unlock new CPG ad revenue opportunities 5 actionable steps to get started with on-premise digital strategy
