In retail, products age, inventory builds up and prices drop over time. That approach gets the job done, but it doesn’t account for how individual items are performing or what they’re likely to return over their full lifecycle. Bealls Inc., moved away from that model and started managing pricing at the item level. Instead of relying on fixed markdown schedules, it looks at performance and projected lifecycle margin to decide when and how to take action. In this session, Oracle and Bealls Inc., discuss how this shift changed the retailer’s clearance process, reduced the number of discount tiers and improved timing on price moves. The result was a 25% lift in sales dollars and a simplified clearance management process. Audience will learn: How to move beyond age- and turn-based markdowns to make pricing decisions at the item level What lifecycle pricing looks like in day-to-day execution and how it changes clearance decisions How Bealls Inc. improved results, including a 25% increase in sales dollars with fewer clearance tiers
