For many distributors, the path to digital growth stalls before it truly begins — often because product data feels too incomplete, too inconsistent, or too overwhelming to fix. But waiting for “perfect” data can be a losing strategy. This webinar explores a more pragmatic approach: how distributors can start with what they have, continuously improve their product data, and unlock meaningful gains in eCommerce performance along the way. Central to this session is a real-world case study from door hardware distributor Banner Solutions. Its story reflects where many distributors are today: in the middle of the journey, making progress without having everything figured out. Watch the webinar to learn: How to take a “start where you are” approach to product data — and avoid the trap of over-engineering. Practical steps to mature product listings and improve product discovery. Lessons from Banner Solutions’ journey, including how better data contributed to major eCommerce gains.
