Fresh is your highest-risk, highest-reward category. This playbook shows you how to make the reward outweigh the risk, every time. While the fresh category generates 40-50% of grocery sales, it also accounts for 65% of total shrink. The problem sits with how stores manage inventory and availability day to day. Inside this playbook, you’ll find: How to prevent phantom stock with accurate inventory data. How to time markdowns to cut shrink more effectively. How to use demand-driven planning to prevent over-production. How to start small with operational change, prove ROI, and roll it out across your network. Every instance of poor execution in fresh comes with a hefty price. Shrink, stockouts, missed markdowns all snowball, until the losses become hard to recover. Get the playbook today and start protecting your margins.
