Consumers have more ways than ever to check out and pay. And they have strong opinions about how they want to do it.The takeaway – checkout has become a make-or-break brand moment.But while consumers increasingly favor self-service, digital payments and frictionless experiences, many retail and hospitality organizations still rely on fragmented systems and legacy infrastructure.Based on research from 1,018 consumers and 200 retail and hospitality leaders, this new report from FreedomPay, Verifone and Retail/Hospitality Dive reveals where checkout expectations are rising, where businesses are falling behind and what it takes to modernize.
