In an increasingly competitive higher ed landscape, stronger student engagement can help institutions stand out while improving outcomes across the student lifecycle. But knowing how to engage students more effectively is an ongoing challenge. This webinar draws on a full academic year of real messaging to show what effective engagement looks like. Based on a review of 53 million messages exchanged across text, chat, and WhatsApp at 411 higher ed institutions, the findings offer data-driven insight into how students engage with their institutions — and what that engagement means for their experience. You’ll learn: How reply rates relate to better outcomes across enrollment, student success, and advancement When students are most engaged and which topics they raise most often Scalable ways to improve engagement and outcomes at your institution
