How emerging brands are disrupting the F&B industry Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. New brands are successfully tapping into the growing consumer demand for healthier food that doesn’t sacrifice taste or convenience, forcing major food giants with stagnant sales to play catch-up. INCLUDED IN THIS TRENDLINE From restaurant to retail: How Michelin-starred brands are infiltrating the grocery store Olipop valued at nearly $2B following latest funding round Coca-Cola enters trendy prebiotic soda market with Simply Pop
