Our latest infographic explores the 4 biggest missed opportunities retailers make with in-store marketing and how they can quickly capture consumer attention. 30 million daily shoppers walk down aisles ready to buy, but without an effective shelf-edge execution strategy, brands can leave revenue on the shelf. This infographic explores the four biggest mistakes brands are making with their in-store marketing campaigns and how they can make the most of every spend with an in-store strategy that captures consumer attention at the “moment of choice.” Read now to learn how to turn browsers into buyers by: Communicating value beyond price Using effective shelf-edge media to cut through the clutter Connecting digital engagement to in-store conversion Ways to match messaging to the shopper’s mindset
