42% of consumers say they typically add packaged items to their cart while purchasing fresh or prepared food, according to McKinsey’s “State of Grocery North America 2026” report. An upgraded foodservice experience would help grocers inspire shoppers to add more items to their carts. This webinar brings together Rob Hill, GM of Order Ahead at Instacart, Alex Ross, Senior Manager of FoodStorm Solution Sales at Instacart, and Spencer van den Eikhof, Director of Ecommerce & Loyalty at Harmons Grocery, to share insights and best practices to help future-forward grocers rethink their approach to upgrading their prepared food experience. Topics include: The converging trends elevating the importance of grocery foodservice offerings The benefits of upgrading the perimeter counter Why some grocers are hesitant to grow A four-pillar framework for upgrading your foodservice program The right technology advantage
