Recent research shows that while 80% of ad spend is online, 85% of purchases happen in-store, revealing a major opportunity for CPG brands to bring contextually relevant messaging to a key decision moment: the shelf. Bringing brands to life means turning online influence into clear, at-shelf messaging, especially for innovation. With consumers overwhelmed with choices, clear and persuasive communication of benefit at moment of purchase, particularly at shelf, is more important than ever. This webinar follows Huggies’ marketing journey and explores how the right message, in the right place, can drive measurable impact. Join Waters Cahill, Brand Manager for Huggies Wipes at Kimberly-Clark, and Shock Torem, SVP of Media Solutions for Vestcom, for a conversation on: How in-store media extends reach, strengthens relevance, and drives measurable results Category-specific messaging tactics that strengthen value perception How Huggies has unlocked growth with the help of in-store media
