App users spend about 3x more than shoppers who only use the web, making the app an increasingly valuable part of the retail customer journey. But as paid acquisition gets more expensive and shoppers move between ads, email, social, web, and stores before making a purchase, driving sustainable app growth requires more than paid ads and app store optimization. This playbook explores how retailers can use the channels and customer touchpoints they already have to drive app acquisition, engagement, and revenue. Inside, you’ll learn: When to route shoppers to your app vs. your website How to use QR codes, web-to-app banners, social, email, and referrals to drive acquisition Onboarding and deep linking strategies that turn installs into purchases Retention tactics across push, SMS, lifecycle email, and loyalty The benchmarks and events that help retailers measure what’s working
