This report establishes the baseline for loyalty adoption and performance, and reveals what makes a successful c-store operator. Convenience stores that have updated their loyalty programs are increasingly connecting with customers and driving profits. Loyalty strategies are now essential for c-stores that want to stay competitive. This survey report explores insights from PAR 2026 C-Store Loyalty Benchmark Survey, which captures the perspective of 150 convenience store marketing and IT leaders. In this report, you’ll discover the clear, consistent baseline for loyalty adoption and performance, the new challenges created by expanding technology stacks, and the growing gap that separates the most successful c-store operators from the rest of the industry. Read now to learn more about: The evolution of loyalty programs The focus on driving customer behavior The friction points of expanding tech stacks and how to address them The defining characteristics of loyalty leaders
