Supply Chain Integrity Outlook 2026 New research from 750 U.S. supply chain leaders and 1,000 consumers reveals the gaps between where retail is headed — and what’s holding operations back. The 2026 Retail Trends Report surfaces the trends shaping in-store shopping, fraud and counterfeiting, AI investment, Digital Product Passports (DPP), and the future of retail inventory. Key findings include: Bringing shoppers back in stores — How retailers are investing in better in-store experiences and what consumers say drives loyalty, convenience, and repeat visits. Fraud is evolving and getting harder to stop — How counterfeit products and emerging fraud trends are putting consumer trust, revenue, and brand reputation at risk. AI investment is outpacing data readiness — 68% plan to invest in AI and automation, but many still lack the accurate, real-time item data needed to make it work. The retailers closing these gaps share a common starting point: real-time, item-level visibility powered by RAIN RFID. Download the report to see what the data reveals — and what leading retailers are doing about it.
