How GoFundMe reimagines charitable giving at scale

When someone decides to donate, friction shouldn’t stand in the way. GoFundMe partners with Plaid to power secure ACH payments and improve donation completion rates. By simplifying bank connections and authentication, more contributions go through and reach nonprofits faster. A conversation with Moriya Blumenfeld, Senior Director of Product at GoFundMe, on nonprofits getting support when it matters most.

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