This playbook explores why institutional leaders must prioritize centralizing and organizing student data to meet their needs in a connected world. Demand for conventional four-year degrees is flattening, and consumer confidence in the value of higher education is waning. Meanwhile, students expect the same personalization, ease, and access they get in the consumer marketplace. But colleges and universities already collect thousands of data points on each student. When connected, those data points unlock valuable insights that can impact student experience and institution operations. This playbook explores why institutional leaders must prioritize centralizing and organizing student data. Doing so now will enable them to deploy highly targeted, AI-powered, personalized experiences at scale. Highlights include: Understanding today’s fragmented student experience and how data centralization addresses higher ed’s unique challenges. Three steps to creating a “connected core” of institutional insight. A case study for accessing a more strategic view of student data, and how student advising can benefit from connected data.
