Most retailers invest in customer data platforms to improve marketing outcomes. The greatest value emerges when customer intelligence becomes a shared resource across the business, informing decisions in merchandising, product development, operations, and customer experience. Join Elise Keefe, Senior Manager of Business Intelligence at MacKenzie-Childs, and Tejal Angolkar, Lead Customer Success Manager at Amperity, as they explore how leading retailers are expanding customer intelligence beyond marketing, driving adoption through dashboards and self-service insights, and enabling teams across the organization to make more customer-informed decisions. We’ll also discuss emerging AI use cases that are helping retailers put customer intelligence to work in everyday workflows. Key themes: Moving CDPs beyond marketing Democratizing customer intelligence across teams Driving adoption through dashboards and self-service insights Enabling product and merchandising teams with customer intelligence Early AI use cases across retail organizations This session offers practical lessons for turning customer intelligence into an enterprise-wide capability.
