Digital wallets are projected to account for roughly half of all point-of-sale and e-commerce transactions by 2027. This, in addition to buy-now-pay-later options and merchants promoting their own cards, has made earning and maintaining cardholder loyalty a critical challenge. This playbook explores how card issuers can build customer loyalty by moving AI from background infrastructure to real-time, customer-facing decisioning by using the Earn, Keep, Protect strategic framework. This framework serves as a guide for program marketing leaders seeking to prioritize AI deployment across the cardholder lifecycle. Read now to learn more about: The Earn, Keep, Protect framework AI-tested cardholder activation processes Creating a tailored reward experience to maintain top-of-wallet status The benefits of empathetic AI-optimized cardholder communication
