The software subscription market is booming. It’s expected to grow at a CAGR of 68% from 2024 to 2028, according to Research and Markets, with a predicted transaction value of $996 Billion in 2028. But as market demand continues to skyrocket, more and more competitors will enter the space — and software companies must have strategies in place to manage churn to fuel long-term growth.
A seamless, reliable payment experience plays a vital role in reducing involuntary churn, offering a competitive edge for software subscription businesses in both B2C and B2B sectors. In this webinar, we’ll discuss:
The evolving competitive landscape for subscription models
What voluntary and involuntary churn are, and why involuntary churn can undermine growth
How payments can help companies reduce voluntary and involuntary churn — plus, tips on how viewers can select and deploy the right solution within their organizations.