Harness the Power of a Unified Customer View to Understand Your Customers Like Never Before

A deep understanding of customers and their journeys has always been essential, but it is especially critical now with the decline of third-party cookies, the increased focus on data privacy, and the growing importance of first-party data. Though grocers and brands are collecting vital sales data, critical information is still missing. If brands and grocers […]

CIAM For Dummies

You’ve no doubt used customer identity and access management (CIAM) in your personal life as a customer of other businesses — whether you realized it or not. Perhaps you’ve logged into a website to purchase concert tickets. Or maybe you’ve used your social media account to log into a new e-commerce site. You may have […]

CIAM Buyer’s Guide

Having an online presence should be good for business. Online, you can learn more about your customers throughout their entire customer journeys, which helps you understand how best to communicate about new products and changes in service. Digital channels can facilitate direct customer input on how you can improve what you make and how you […]

How to Create the Identity Experience Your Customers Want

Today, success in customer identity and access management (CIAM) relies heavily on an excellent customer experience coupled with security that simply works. But it’s not always easy to know which aspects of a CIAM solution customers are looking for. That’s why, in this report, we surveyed over 17,000 global IT and marketing decision makers and […]

3 Ways Your Customer Identity Strategy Fuels Business Growth

As we put a tumultuous year in the rear-view mirror, many companies are looking for innovative ways to boost and redesign their businesses in order to jump-start growth. According to Gartner, the majority of CEOs say recovering revenue levels by accelerating digital initiatives will be a top priority in 2022. While your business leaders look […]

How Retailers Can Train, Engage and Retain Younger Employees

Retailers know customer shopping has evolved over the years. The reality is that employee needs have evolved over that time, too. ​  Employers who don’t focus on keeping all demographics of employees happy won’t maintain the talent necessary to keep businesses afloat. Luckily, new tools make it easy for retailers to engage teams and retain […]

Mastering the Science of Omnichannel Selling

Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. ​  It’s […]

Effective Strategies for Leveraging Vital Life Science Data

Data is vital to every life science company. The top 10 global life science organizations (by revenue) spend more than $100 million per year on data investments, and nearly the same amount on analytics, reporting, and data science. While this industry requires a unique data framework to manage regulatory, privacy, and compliance rules and regulations, […]

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