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At present, intent data is crucial for sales departments’ armory while producing leads. Even all large companies and business–to–business (B2B) are continuously searching for new approaches to make high–quality leads and drive sales growth. However, the intent data approach performs precisely like this. At any specific period, 5% of organizations are present in the market and making purchasing. So, identifying companies in the market is a challenging aspect.

In recession and uncertain economic times, producing quality leads becomes more complex. Therefore, this blog discovers B2B lead generation strategies with the intent-driven approach.

What is Intent Data?

Intent data means signals from the internet showing an organization’s interest in a specific product or service. Intent data portals like Radiate B2B gather data from strange browsing behavior on your website and partner with publishers, analysts, suppliers and community review websites.

How to Use Intent Data for Lead Generation?

There are multiple stages included in using intent data marketing and lead generation. First, you must submit data lead lists to the sales creation representatives, who will determine and make connections with qualified leads. You can hire expert marketers to upload intent data into marketing automation portals and start cultivating leaders using customized emails and advertising techniques. So, by implementing effective B2B lead generation strategies, you are on your path to enhancing sales growth.

Comprehend Marketing Metrics

The metrics may change and demonstrate different priorities, but solid evaluation will identify the important specifies such as:

  • ROI of lead generation spending
  • Lead conversion cycles
  • Progression of the company’s brand or product footprint within crucial accounts
  • Sales cycle timings
  • Create account-based marketing (ABM)programs

Know the Prospects

Develop a personality for intent–based marketing. When you develop purchaser’s personas, welcome suggestions from major stakeholders, both sales and marketing sides of the organization. So, to guide you along, ensure that you can answer the following questions:

  • What keywords are you using while searching for solutions in your specific industry?
  • What industry publications are they reading and why?
  • What problems do your target audiences care about?
  • What events do your users want to attend?
  • What are the hot topics in their specific industries?

Follow – Up With Prospects ASAP

Your prospects will hop around from company to company for the best fit. Your chances of converting your option to a customer will be increased if you respond quickly. Your sales reps must be ready to email the prospect-specific content to move the conversation along and guide them on their buying journey.

Learn the Platforms

You might need various systems depending on your lead generation type. Include marketing automation platforms and CRM systems. Also, consider business intelligence dashboards and demand generation tools.

How to Drive Sales with Intent Data?

Here are a few ways to use intent data for sales and improve the business’s bottom line.

Create Competitive Plays

You must, like most businesses, have some key competitors. If you want to succeed, you must know what your competitors do. You can use intent data to optimize your expansion and acquisition strategies. Use competitive intelligence to target your customers by actively researching their products and services. Also, implement sales plays.

Upsell and Cross-Sell Opportunities to Increase Sales

It’s crucial to maintain a relationship with your customers and to look for ways to cross-sell or upsell. Intent data lets you identify potential customers interested in other products or services. You can look for signs of a customer researching a product or service. This could include increased traffic to their account or increased engagement with your content. You can reach out to a customer if you notice that they are interested in a product. Also, use this opportunity to show them you’re other products and to find out if there are any upsells.

Expand your List of Prospects

Focus your marketing and selling efforts on companies that fit your ideal customer profile. CRM software can track, and score leads with high intent, such as those from your website or marketing campaigns. Use B2B data to create a list of ICP-based companies to target. This will help you expand your coverage, reach new buyers and discover the contacts who are most interested in buying your product or service. You can then focus your sales and marketing efforts on the areas that will have the most significant impact and improve the speed of your outreach.


B2B intent data is a powerful tool to generate high-quality leads and drive revenue growth. You can leverage determined data by using historical data, personalizing customer experiences, and optimizing sales and marketing.

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