The Untapped Marketing Opportunity: Reach Consumers Behind the Wheel

Is there a critical piece missing from your omnichannel buying experience? As mobility rapidly changes, a third space—your customers’ cars—has emerged as an untapped opportunity to reach on-the-go consumers and nudge them towards purchase.

This infographic breaks down what your brand needs to know to use drive time to your advantage. You’ll learn about the value of in-car advertising and the three best practices to sway in-car audiences, and will gain valuable insights into how to reach consumers as they’re making split-second buying and navigation decisions, including:

  • Consumers spend an average of 13.3 hours in the car each week—and 60% of them are driving a connected car (projected to be virtually all by 2025)
  • In-car payments are expected to grow to $4 billion by 2026
  • 45% of surveyed consumers said they’d like reminders to buy something later, when they’re not driving



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