How to Create the Identity Experience Your Customers Want

Today, success in customer identity and access management (CIAM) relies heavily on an excellent customer experience coupled with security that simply works. But it’s not always easy to know which aspects of a CIAM solution customers are looking for. That’s why, in this report, we surveyed over 17,000 global IT and marketing decision makers and consumers: to give you a great overview of what actual practitioners and consumers are looking for in their CIAM solution.


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