Customer loyalty is a holy grail for retailers, especially as high customer acquisition costs make the value of existing shoppers all the more evident. Loyalty programs have traditionally been key to retention, but the strategy of those programs has shifted as retailers move away from store credit cards or introduce paid membership models.
INCLUDED IN THIS TRENDLINE
- Bath & Body Works launches nationwide loyalty program, app
- Walmart picks Paramount as streaming partner for membership plan
- Retail CMO budgets increased in 2022: Gartner