How Caleres Transformed their Ecommerce Experience and Increased Conversions by 24%

Caleres, the portfolio footwear company that owns and operates brands such as Famous Footwear, Allen Edmonds and Naturalizer completely re-invented their digital experience by centering it around the customer – all while managing the complexities of physical store locations, a large product catalog, and multiple branded sites.

Register to hear about how they went from an outdated technology stack with lots of manual processes and lack of shopper insight to frictionless, relevant and personalized experiences.

​You’ll learn how they:

  • Increased conversion rates by 24% by creating relevant search journeys with query suggestions and optimized results ranking
  • Leveraged machine learning to power relevant product recommendations
  • Created a multi-variant product display with store availability & locator to facilitate BOPIS



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