Compounded by the reeling effects of the pandemic and inflation, the holiday season is becoming an increasingly more difficult time to compete in. Retailers need to find the balance between what can move their business forward while meeting consumer needs for new ways to shop. With the latest consumer insights from Afterpay and Square’s Festive Forecast, join Lizzy Eisenberg, Head of Emerging Business at Cash App & Afterpay, Roshan Jhunja, General Manager of Retail at Square, and Lauren Stovall, Business Lead at Hot Sam’s Detroit, as they explore the consumer nuances of this holiday shopping period and how businesses can optimize their operations to capture share of cart.
Key learnings to include:
- The generational differences in consumer values impacting holiday shopping trends
- Critical social and financial technologies to adopt and ones to ignore
- Trends shaping the future of commerce amidst the macroeconomic climate