A successful ecommerce strategy is crucial to any beauty brand’s revenue model: Beauty ecommerce sales surged 50% between 2019 and 2023, and are expected to sustain a compound annual growth rate of 7.3% through 2030.
Amazon was the 1 marketplace for beauty sales in 2023, commanding 37.8% of the market. Increasingly, consumers are using Amazon as a discovery platform, making it a key channel for both awareness and revenue. As Amazon’s #1 3P seller, Pattern has helped many beauty brands grow on the marketplace through a combination of paid and organic strategies that drive new-to-brand customers.
Discover our top five tips for developing a maximum-growth advertising strategy for beauty brands on Amazon.