w_onet99 – OneTrust

“Privacy by design” is nothing new. Nearly as old as ecommerce itself, it was formalized in 1996 as a data-protection framework emphasizing privacy as a default setting, end-to-end data security and user visibility into privacy practices.

But many (if not most) businesses did little more than pay it lip service—until 2018. That was the year the EU’s General Data Protection Regulation (GDPR) went into effect. Heavily influenced by the privacy-by-design framework, GDPR required, among other things, consumers to grant permission before websites could use cookies to track their online behavior and share that behavior with other sites. GDPR has since served as a model for scores of similar laws and mandates around the world, including the California Consumer Privacy Act (CCPA) of 2018 and the California Privacy Rights Act (CPRA), which went into effect in 2023

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