In the ever-evolving world of marketing, disruption and re-invention have always been a constant. The digital transformation of the past decade has seen a stream of cuttingedge innovations and technologies that have enabled marketing to scale in ways never imaginable decades ago.
While AI may seem like hype and the buzzword of the year, there are many practical applications for using AI to improve your marketing. Marketers want to work smarter, not harder. They want to focus on strategic efforts and offload projects that can be tedious. AI can do this.