The race to develop the most advanced, secure, and safe vehicle has been ongoing for years, but this competition is set to intensify throughout 2024 and beyond. Global competition among automakers is ramping up, driven by the emergence of new players from China, consumer demand for advanced connected features, and the need for flexible powertrain strategies. Additionally, new industry regulations and the shift towards software-defined vehicles (SDVs) are drawing new competitors into the automotive market.
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