As the holiday season approaches, it’s not just the festive decorations and familiar tunes that signal its arrival—it’s the surge of holiday advertising campaigns vying for consumer attention. Marketers across the globe have been preparing for this critical time, where the stakes are higher than ever.
To give you an edge this season, tvScientific and Rockerbox surveyed nearly 600 marketers to uncover the challenges, trends, and priorities driving holiday advertising in 2024. The insights gathered are essential as marketers navigate a competitive landscape where holiday advertising budgets have increased, emphasizing the importance of these campaigns in boosting brand recognition and sales.