GTM Tactics That Actually Work in Complex B2B Sales Cycles
The majority of B2B teams employ GTM strategies to cater to linear sales cycles. These approaches fail because B2B sales cycles have become more complex, nonlinear, and stakeholder-dependent. As per Forbes’ 2025 analytical report, modern B2B decision-making processes include 6 to 10 stakeholders. Due to the increased complexity, GTM planning and execution must be treated […]