Top Tips to Enhance Email Marketing Campaigns

As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates. In this playbook, explore top strategies for making the most of […]

This excerpt shows the Salesforce profile by IDC MarketScape

See why Salesforce is in the Leader’s category in field service management for utilities. Just a few of our Field Service capabilities are: Read the report to learn more about why IDC MarketScape named Salesforce a Leader. Questions? Call us at 1-800-667-6389.    

The Key Role of Telecommunications in Creating a Secure Grid

As the power grid continues to undergo enormous change, there’s an elevated risk of physical threats and cyberattacks. Today’s utilities need to understand that grid stability and their ability to achieve aggressive decarbonization goals depends on embracing secure telecommunications and engaging DER owners as a grid resource. This can mean everything from demand response programs […]

Digital Customer Service Is A Clear Differentiator for Banks

Thanks to the current economy and demanding digital-first consumer expectations, banks are struggling to retain existing customers and attract new ones. Of consumers surveyed, 79% said they now interact digitally with their financial institutions. Banks that provide superior digital customer service will have a clear competitive edge. It’s no longer adequate to rely on phone-first […]

Adopting AI Solutions to Improve The Customer Experience

Retailers are faced with staff training and onboarding challenges especially during peak shopping seasons. Rising inflation and inventory challenges are also dipping into profits. To counter these trends, many retail CX executives are turning to artificial intelligence (AI). AI-powered chatbots deliver improved efficiencies through customer service which is a top priority amongst almost 50% of […]

Create a better customer experience

Customer expectations for utilities continue to rise. In response, utilities are reimagining what it means to be customer-centric. They are focusing on ways to enhance the customer experience as part of their business strategy. This includes field service, which is often the customer’s only in-person connection with their utility provider. Every interaction matters. This study […]

Is personalized care really here?

Explore our data driven insights into the trends and advancements driving growth in precision medicine: We cover these topics and more in our exclusive report. Download your copy for our unique perspective on the technology, procedures and diagnoses shaping personalized care.    

Score Customer and Employee Loyalty by Offering This Benefit

Americans sure do love our pets. Nearly 30% of households adopted at least one pet during the pandemic, and more than 90 million families owned a pet in 2021. Despite our love, the expense of our furry friends can’t be ignored. People with pets spend an average $1,163 on them annually, and veterinary costs more […]

How Digital Agency MPP Tripled its Revenue per Employee with NetSuite

This new case study highlights how one digital agency used NetSuite’s connector technology to automate internal business transactions and client advertising metrics while increasing ROI on both. The disruptive nature of the industry – and its rotation toward programmatic digital advertising – has challenged every player in the digital advertising game. Oftentimes, smaller agencies’ tech […]

CFO Insights on Inflation, Workforce Challenges, and Future Plans

In this report, CFO.com executive readers provide a high-level view of finance team projections and strategies. CFO Executive Readers Provide a High-level View of Finance Team Projections and Strategies Last month, we surveyed our executive finance audience to understand how they are managing the most significant trends in the current economy. The survey examined how […]

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