The Importance of Customer Experience (CX) in B2B Marketing
B2B Customer experience means transactions or dealings between two or more businesses to achieve a mutual business goal. It is different from b2c as b2c refers to business to consumers, and the decision here is taken by an individual. Whereas, in B2B multiple people from different backgrounds and opinions are responsible for making decisions. This […]
AI Bots to Drive 55% Increase in B2B Marketing Spend by 2025
Increased Investment in AI Bots With great potential to streamline operations and enhance marketing strategies, AI also presents some serious challenges. Among these are job displacement and concerns about system reliability. According to a recent Forrester study, the gap between the capabilities needed to navigate the AI era and the current state of marketing organizations […]
5 Steps Needed to Build Empathy in B2B Sales & Marketing
Empathy is about understanding and connecting with other people’s feelings, and in business, it’s a game-changer that gives you a real edge over the competition. It fosters stronger relationships with customers and clients, enhances customer satisfaction, and boosts sales. Empathy plays a major factor for sales and marketing professionals to make customers feel connected and […]
Unlocking Growth: B2B Marketing Strategies for Emerging Markets
Adopting the right B2B marketing strategies that cater to your business growth is crucial. B2B marketing poses challenges, and one of the most difficult tasks for marketers is generating traffic and leads. In reality, the field of marketing is quite complex. Although the final goals are usually the same, the techniques for achieving them vary. […]