The Importance of Customer Experience (CX) in B2B Marketing

Customer Experience (CX) in B2B Marketing

B2B Customer experience means transactions or dealings between two or more businesses to achieve a mutual business goal. It is different from b2c as b2c refers to business to consumers, and the decision here is taken by an individual. Whereas, in B2B multiple people from different backgrounds and opinions are responsible for making decisions. This […]

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