With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. We look at:
Unlocking industry insights: Discover how 200 top brands are ranked across retail, restaurants, travel & hospitality, media & entertainment, and banking & insurance
Leaning into personalization: Avoid the frustration of 40% of consumers who receive irrelevant content
Maximizing purchasing power by driving purchases across the stack
Building trust: The importance of trust for consumer-preferred brands
Strengthening loyalty: 37% of consumers have switched away from or become less loyal to a brand they previously bought from in the past year