Mastering the Science of Omnichannel Selling

Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. ​ 

It’s a strategy that’s gaining rapid momentum. Yet, how do you maintain back-office and inventory control while orders fly in from many directions? This playbook takes a deep dive into this e-commerce model, presenting ideas, examples and strategies that can help transform omnichannel retail efficiency and profit. You’ll learn how to:  

  • Save time and money on listing, managing inventory, picking and shipping operations  
  • Automate processes that bring new simplicity and control to challenging rapid-growth operating environments  
  • Avoid overstocks, understocks and seasonal unpredictability and other demand forecasting challenges



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