Influencer marketing has been around for over a decade, but nothing has changed the industry more than TikTok. The social media app has made short-form video the way to capture consumer attention and in turn, has captured marketers’ focus as well. Authenticity is the name of the game on TikTok, and for brands to play well, they need to collaborate with creators.
In this webinar, Mavrck will teach you how to build an effective influencer strategy, leveraging trends, sounds, and the strength of creator communities to deliver results.
Key Takeaways:
- Why TikTok is the future of influencer marketing and how to start your practice now
- Tips for building a TikTok creative brief for influencers
- How to build lasting relationships with creators that provide long-term ROI