With razor-thin margins and more competition than ever, today’s restaurants are feeling intense pressure to boost business. But how can they create brand awareness in a crowded and noisy marketplace?
This playbook outlines the tactics used by Shabuya Hot Pot to get sales sizzling across its five Japanese hot pot restaurants. You’ll hear from the group’s corporate operations manager, Reggie Guerrero, as he shares how he made Shabuya more discoverable to hungry customers and grew sales by 22% in one month.